{"id":3747,"date":"2017-04-11T15:30:24","date_gmt":"2017-04-11T19:30:24","guid":{"rendered":"http:\/\/blog.funio.com\/fr\/?p=3747"},"modified":"2017-04-11T16:00:08","modified_gmt":"2017-04-11T20:00:08","slug":"reussir-campagne-marketing-par-courriel","status":"publish","type":"post","link":"https:\/\/blog.funio.com\/fr\/2017\/04\/reussir-campagne-marketing-par-courriel\/","title":{"rendered":"Comment r\u00e9ussir votre campagne de marketing par courriel"},"content":{"rendered":"<p>Une campagne de marketing par courriel est une tactique redoutable pour attirer de nouveaux clients et promouvoir vos produits ou services. <strong>Voici la recette du succ\u00e8s pour obtenir un taux d\u2019ouverture et de conversion \u00e9lev\u00e9.<\/strong><\/p>\n<h2><strong>Cr\u00e9er des courriels adapt\u00e9s aux mobiles<\/strong><\/h2>\n<p>De moins en moins de personnes consultent leurs courriels sur leurs ordinateurs. Aujourd\u2019hui, c\u2019est sur nos t\u00e9l\u00e9phones intelligents et nos tablettes que nous v\u00e9rifions et g\u00e9rons nos courriels. C\u2019est pour \u00e7a qu\u2019il est primordial d\u2019envoyer des campagnes avec un format adaptatif.<\/p>\n<p>Plus que le format, <strong>il faut pouvoir facilement interagir avec le courriel de son mobile<\/strong>. Cela \u00e9vitera de perdre toutes les personnes qui ont consult\u00e9 le courriel sur leur t\u00e9l\u00e9phone.<\/p>\n<p>Beaucoup de logiciels de campagne courriel permettent de cr\u00e9er facilement des versions mobiles sans avoir besoin d\u2019\u00eatre un int\u00e9grateur aguerri, comme <a href=\"https:\/\/funio.com\/fr\/marketing-par-courriel\/\">CakeMail<\/a>. Alors profitez-en\u2009!<\/p>\n<h2><strong>Avoir des appels \u00e0 l\u2019action efficaces<\/strong><\/h2>\n<p>Pour engager au mieux votre audience, il est crucial d\u2019avoir des appels \u00e0 l\u2019action efficaces. <strong>Utilisez des verbes d\u2019action et des boutons faciles \u00e0 rep\u00e9rer<\/strong>. Et surtout, donnez envie \u00e0 votre cible de cliquer et d\u2019interagir avec votre courriel. C\u2019est la cl\u00e9 pour un taux de conversion \u00e9lev\u00e9\u2009!<\/p>\n<h2><strong>Optimiser chaque campagne gr\u00e2ce aux statistiques avanc\u00e9es<\/strong><\/h2>\n<p>Apr\u00e8s chaque campagne courriel, profitez des statistiques avanc\u00e9es et d\u00e9taill\u00e9es que fournissent les nombreuses solutions de marketing par courriel (l\u00e0 encore, <a href=\"https:\/\/funio.com\/fr\/marketing-par-courriel\/\">CakeMail<\/a> fournit de nombreuses statistiques assez pouss\u00e9es). C\u2019est gr\u00e2ce \u00e0 ces statistiques que vous pourrez optimiser et am\u00e9liorer chaque campagne pour augmenter le taux de conversion.<\/p>\n<p><img decoding=\"async\" class=\"alignnone\" style=\"width: 50%; height: auto;\" src=\"https:\/\/media.funio.com\/images\/kb\/blog\/emailmark.jpg\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une campagne de marketing par courriel est une tactique redoutable pour attirer de nouveaux clients et promouvoir vos produits ou services. Voici la recette du succ\u00e8s pour obtenir un taux d\u2019ouverture et de conversion \u00e9lev\u00e9. Cr\u00e9er des courriels adapt\u00e9s aux mobiles De moins en moins de personnes consultent leurs courriels sur leurs ordinateurs. Aujourd\u2019hui, c\u2019est [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[7,249],"class_list":["post-3747","post","type-post","status-publish","format-standard","hentry","category-cakemail","tag-default","tag-httpsmedia-funio-comimageskbblogmail-png"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comment r\u00e9ussir votre campagne de marketing par courriel &#8212; Funio Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blog.funio.com\/fr\/2017\/04\/reussir-campagne-marketing-par-courriel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment r\u00e9ussir votre campagne de marketing par courriel &#8212; Funio Blog\" \/>\n<meta property=\"og:description\" content=\"Une campagne de marketing par courriel est une tactique redoutable pour attirer de nouveaux clients et promouvoir vos produits ou services. 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