{"id":2936,"date":"2014-11-03T13:42:33","date_gmt":"2014-11-03T18:42:33","guid":{"rendered":"http:\/\/blog.funio.com\/en\/?p=2936"},"modified":"2014-11-03T13:43:37","modified_gmt":"2014-11-03T18:43:37","slug":"be-social-using-twitter-to-build-your-contact-list","status":"publish","type":"post","link":"http:\/\/blog.funio.com\/en\/2014\/11\/be-social-using-twitter-to-build-your-contact-list\/","title":{"rendered":"Be social: Using Twitter to Build Your Contact List"},"content":{"rendered":"<p class=\"p1\"><em>Article originally published on the <a href=\"http:\/\/blog.cakemail.com\/sign-up-twitter\/\" target=\"_blank\">CakeMail Blog<\/a><\/em><\/p>\n<p class=\"p1\">It\u2019s not easy to create and maintain relationships in 140 characters or less. Don\u2019t get us wrong: we love Twitter (don\u2019t hesitate to say Hi to <a title=\"Twitter: CakeMail\" href=\"https:\/\/twitter.com\/cakemail\" target=\"_blank\">@cakemail<\/a> and <a title=\"Twitter: Funio\" href=\"https:\/\/twitter.com\/funiohosting\" target=\"_blank\">@funiohosting<\/a>!), but sometimes, we have a lot to say. At those times, we use Twitter to tease about the topic, and expand on it: either on our blog, our website or our newsletters. Another thing we love about Twitter is its special way of getting people to sign up to your newsletters.\u00a0The feature is called their \u201c<a href=\"https:\/\/blog.twitter.com\/2013\/lead-generation-card-now-available-to-all-advertisers-with-new-features\" target=\"_blank\">Lead Generation Card<\/a>\u201d. It\u2019s a kind of ad that allows people to sign up to a newsletter in a click. Alternatively, you can use the <a href=\"https:\/\/app.cakemail.com\/help\/content\/contact_lists\/how.do.i.add.a.subscribe.unsubscribe.form.to.my.site\" target=\"_blank\">direct link<\/a> to the form, and include it in a Tweet that asks people to sign up.<\/p>\n<h2 class=\"p1\">Create the card<\/h2>\n<ul>\n<li class=\"p1\">Go to https:\/\/twitter.com<\/li>\n<li class=\"p1\">Locate the gear icon<\/li>\n<li class=\"p1\">Select \u201c<strong>Edit profile<\/strong>\u201d<\/li>\n<li class=\"p1\">On the left-hand side, click on \u201c<strong>Advertise<\/strong>\u201d<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/media.funio.com\/images\/kb\/blog\/cakemailTwitter1.png\" alt=\"CakeMail Twitter - Advertise\" width=\"288\" height=\"99\" \/><\/p>\n<ul>\n<li class=\"p1\">When you see the \u201c<strong>Select a campaign objective<\/strong>\u201d screen, select \u201c<strong>Leads on Twitter<\/strong>\u201d<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/media.funio.com\/images\/kb\/blog\/cakemailTwitter2.png\" alt=\"CakeMail Twitter - Leads on Twitter\" width=\"448\" height=\"534\" \/><\/p>\n<h2 class=\"p1\">Personalize the card<\/h2>\n<ol>\n<li class=\"p1\">Give the campaign a descriptive name, like \u201c<strong>Newsletter Sign up<\/strong>\u201c<\/li>\n<li class=\"p1\">Choose whether you want to start the campaign immediately and continuously OR have a specific start and end date<\/li>\n<li class=\"p1\">Compose a tweet to accompany the card. For example, you can show the kind of perks they get if they sign up<\/li>\n<li class=\"p1\">Choose a really stunning image to accompany the tweet. This image will be saved, and you\u2019ll be able to reuse this setup in the future. The image should be a rectangle that\u2019s 800 pixels wide by 200 pixels wide<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/media.funio.com\/images\/kb\/blog\/cakemailTwitter3.png\" alt=\"CakeMail Twitter - Card Personnalization\" width=\"382\" height=\"504\" \/><\/p>\n<ul>\n<li>Click on \u201c<strong>Call to action<\/strong>\u201d to display the \u201c<strong>Set up the lead generation card<\/strong>\u201d pop up, fill in the fields and \u201c<strong>Save<\/strong>\u201d<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"http:\/\/media.funio.com\/images\/kb\/blog\/cakemailTwitter4.png\" alt=\"CakeMail Twitter - Lead Generation Setup\" width=\"518\" height=\"337\" \/><\/p>\n<h2 class=\"p1\">How it works:<\/h2>\n<ul>\n<li class=\"p1\">The card will expand when someone clicks on the tweet.<\/li>\n<li class=\"p1\">The following information will be automatically pulled from the Twitter account of the subscriber-to-be:\n<ul>\n<li class=\"p1\">Name<\/li>\n<li class=\"p1\">Twitter handle<\/li>\n<li class=\"p1\">Email address<\/li>\n<\/ul>\n<\/li>\n<li class=\"p1\">As soon as they click on the button the contact will see a confirmation by Twitter regarding their subscription<\/li>\n<li class=\"p1\">You\u2019ll then be able to download the list of people who\u2019ve signed up and <a href=\"https:\/\/app.cakemail.com\/help\/content\/contact_lists\/how.do.i.import.various.contacts.to.an.existing.list\" target=\"_blank\">import it to your account<\/a><\/li>\n<\/ul>\n<h2 class=\"p1\">Tips<\/h2>\n<ul>\n<li class=\"p1\">Use an eye-catching image for your Twitter card<\/li>\n<li class=\"p1\">Keep the texts short<\/li>\n<li class=\"p1\">Be clear about what people are signing up for<\/li>\n<li class=\"p1\">Make sure you have a compelling reason asking people to sign up<\/li>\n<li class=\"p1\">Use wording that makes people want to click on the button, like \u201cSign me up!\u201d \u00a0or \u201cOf course I want to sign up!\u201d<\/li>\n<\/ul>\n<h3 class=\"p1\">For more tips on how to build your contact list, visit:<\/h3>\n<ul>\n<li><a href=\"http:\/\/blog.cakemail.com\/sign-up-online\/\" target=\"_blank\">Build your contact list [VIDEO]: Get people to sign up online<\/a><\/li>\n<li><a href=\"http:\/\/blog.cakemail.com\/sign-up-in-person\/\" target=\"_blank\">Build your contact list [VIDEO]: Get people to sign up in person<\/a><\/li>\n<li><a href=\"http:\/\/blog.cakemail.com\/great-first-impression\/\" target=\"_blank\">Building your contact list: Make a great first impression<\/a><\/li>\n<li><a title=\"Be social: Using Facebook to Build Your Contact List\" href=\"http:\/\/blog.funio.com\/en\/2014\/10\/be-social-using-facebook-to-build-your-contact-list\/\" target=\"_blank\">Be social: Using Facebook to Build Your Contact List<\/a><\/li>\n<\/ul>\n<p class=\"p1\">\n","protected":false},"excerpt":{"rendered":"<p>Article originally published on the CakeMail Blog It\u2019s not easy to create and maintain relationships in 140 characters or less. Don\u2019t get us wrong: we love Twitter (don\u2019t hesitate to say Hi to @cakemail and @funiohosting!), but sometimes, we have a lot to say. At those times, we use Twitter to tease about the topic, [&#8230;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35,11],"tags":[158,6,161,159,160],"class_list":["post-2936","post","type-post","status-publish","format-standard","hentry","category-cakemail","category-funio","tag-cakemail-2","tag-default","tag-httpmedia-funio-comimageskbblogtwitter_rndgray-png","tag-mailing-lists","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Be social: Using Twitter to Build Your Contact List - Funio Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/blog.funio.com\/en\/2014\/11\/be-social-using-twitter-to-build-your-contact-list\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Be social: Using Twitter to Build Your Contact List - Funio Blog\" \/>\n<meta property=\"og:description\" content=\"Article originally published on the CakeMail Blog It\u2019s not easy to create and maintain relationships in 140 characters or less. Don\u2019t get us wrong: we love Twitter (don\u2019t hesitate to say Hi to @cakemail and @funiohosting!), but sometimes, we have a lot to say. 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